Noom Med vs Willow
$149/mo against $399/mo for tirzepatide. Which is worth it, and for whom.
Updated 2026-09-18 · every price checked by hand
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Both sell tirzepatide. Noom Med costs $149 a month and Willow costs $399, a difference of $250 a month or about $3,000 a year. Over a year that is the whole question.
Noom Med is behaviour change alongside medication. Willow is straightforward single-price plans. They are not aimed at the same person, and the cheaper one is not automatically the right answer — though for a cash payer it usually is.
The yearly view. Over twelve months that gap is $3,000. On a treatment most people stay on for years rather than months, that compounds: five years at this difference is $15,000. That is the number worth deciding on, not the monthly one.
Side by side
| Noom Med | Willow | |
|---|---|---|
| Advertised from | $149 | $399 |
| Membership on top | None | None |
| True monthly cost | $149 | $399 |
| Roughly, per year | $1,788 | $4,788 |
| Price includes medication | Yes, at microdoses | Yes |
| Names its pharmacy | Not published | Not published |
| Our score | 3.5 / 5 | 2.9 / 5 |
Prices verified 2026-09-18. "True monthly cost" is what you are billed in month two, once any introductory rate has lapsed and any membership has renewed.
Where the money actually goes
They differ on 1 of the 7 things we track, and behave the same on the other 6. The differences are what the price gap is actually buying.
| Noom | Willow | |
|---|---|---|
| Medication included in the monthly price | No | Yes |
What each one charges for: Noom Med
- Noom Med listed from $149/month.
- Microdose GLP-1Rx programme listed from $79/month with medication included.
- Programme pairs low-dose medication with biomarker monitoring and coaching.
Where it wins: The coaching is the actual product here and it is well built. Watch for: A $79 microdose programme is not the same treatment as 10 mg tirzepatide. Check the dose before comparing on price.
What each one charges for: Willow
- Compounded tirzepatide listed at $399/month.
Where it wins: A single price with no membership arithmetic. Watch for: There is little published detail on how dose changes are handled. Ask before committing.
What each does well
Noom Med.
- The coaching is the actual product here and it is well built.
- Medication is included in the microdose tier rather than billed separately.
Willow.
- A single price with no membership arithmetic.
How they score
| What we weigh | Weight | Noom | Willow |
|---|---|---|---|
| True monthly cost | 30% | 3.6 | 2.4 |
| Price honesty | 20% | 3.2 | 3 |
| Clinical support | 20% | 3.8 | 3.1 |
| Pharmacy sourcing | 15% | 3.3 | 3.1 |
| Cancelling | 15% | 3.6 | 3 |
Noom Med scores higher overall at 3.5 out of 5. The weights are published on how we rate, and so is the note about which of these is our paid featured partner.
Which saves you more
- Pick Noom Med if cost is the binding constraint. Over a year the gap is about $3,000, which is real money for the same class of medication.
- Pick Willow if what it does better matters to you — a single price with no membership arithmetic.
- Ask both which pharmacy compounds the medication and whether it is a 503A or 503B facility. Neither publishes it.
The verdict
On the yearly arithmetic, Noom Med at $149 a month is the more defensible choice on arithmetic alone. Willow earns its premium only if you will actually use what it does differently. Read the full reviews before deciding: Noom Med and Willow.
How they sit against everyone else
| Programme | Per month | Per year | Extra vs cheapest |
|---|---|---|---|
| Coreage Rx Cheapest no membership fee | $199 | $2,388 | +$888 |
| Trimi no membership fee | $125 | $1,500 | — |
| Ozari Health no membership fee | $125 | $1,500 | — |
| Fifty 410 no membership fee | $133 | $1,596 | +$96 |
| PlexusDx no membership fee | $189 | $2,268 | +$768 |
| Ivím Health no membership fee | $199 | $2,388 | +$888 |
| Zealthy no membership fee | $216 | $2,592 | +$1,092 |
| Hims & Hers incl. $39 monthly fee | $238 | $2,856 | +$1,356 |
| Coby Health no membership fee | $239 | $2,868 | +$1,368 |
| Mochi Health incl. $79 monthly fee | $278 | $3,336 | +$1,836 |
| Eden incl. $99 monthly fee | $298 | $3,576 | +$2,076 |
| Lemonaid Health incl. $49 monthly fee | $348 | $4,176 | +$2,676 |